A whistle is a breath that has encountered an obstacle. Breath pushed from the diaphragm towards the uvula and then from the oral cavity towards the teeth and lips. The breath is not seen but heard. One perceives the hiss of the wind that stirs the moods, that gives new life. As children, whistling is an achievement because one blows, but no sound is produced, because children are so fluid that they cannot generate the necessary obstacle for the breath to become a whistle.

In times of ‘once upon a time,’ whistling was used to communicate with animals grazing. In modern times, whistling has remained a thing for boomers, for old-school soccer coaches who want to tighten the defense. However, anyone who has just escaped a danger is likely to let out a ‘Phew’ from their lips, a sign of relief that puts everyone in a good mood.

PEOPLE & CULTURE

THE ORIGINAL

IFIÙWANNABE® is a concept that originates from the Fiù breath, embedding itself in the mind with a dose of Italian design and a sense of innovation that embraces reuse and love for our land. Italy, admired, sought after, and praised by everyone, offers gems of craftsmanship and creativity that only Italians know. The eco-friendly fabrics and the embossed logo ensure that our cultural heritage remains at the forefront.

ITALIAN STYLE

Italian design is celebrated worldwide for its elegance, innovation, and functionality. For decades, Italy has been synonymous with excellence in the field of design, influencing various sectors from fashion to furniture, from automobiles to architecture. However, in recent years, a new trend has been strongly emerging within the Italian design landscape: the use of eco-sustainable materials.

ECOFRIENDLY

The future of Italian design is inextricably linked to sustainability. Combining a tradition of craftsmanship excellence with innovation in eco-sustainable materials represents not only a response to environmental challenges but also an opportunity to redefine the concept of luxury and quality in design.

As the world continues to grapple with climate change and the need for more sustainable practices, Italian design stands at the forefront, demonstrating that beauty and environmental responsibility can, and must, go hand in hand. Through the creative use of eco-sustainable materials, Italian design continues to evolve, maintaining its leadership position on the global stage and offering innovative solutions that inspire and enchant.